The WHY
I built this because I lived through these transitions, and wish I'd done better. Then, when I looked around at the women I knew — capable, intelligent, clear-headed women — I kept seeing the same thing: people facing the biggest financial decisions of their lives without the information they needed to make them well.
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That felt wrong. And fixable.
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I made most of the mistakes this is designed to help you avoid.
My Story — and what I wish I had known
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I created Her Best Move Now after navigating my own fifties — a decade that included separation, divorce, rebuilding my financial life, and eventually planning for retirement — with enough time to reshape things and reach a better outcome than I would have had otherwise.
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I didn't seek legal advice before my separation or get independent financial guidance through my settlement. We told ourselves we would be reasonable — amicable, collaborative — and in many ways we were. But reasonable is not the same as informed, or structurally sound.
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When I finally worked with a financial planner in my early fifties, it changed what became possible — not just financially, but in terms of when and how I could retire. That single experience sits behind everything here.
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I am not a financial adviser. What I offer sits a step before advice: a clearer picture, more room to think, and the confidence that comes from understanding your options before decisions need to be made.
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Helena Cain - Founder,
Her Best Move Now
Why this matters — and what the research tells us
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The experience of feeling uncertain at these moments is not a personal failing. It reflects something well documented in the research.
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Women are significantly less likely than men to initiate negotiation — and more likely to avoid assertive financial positions out of concern for preserving relationships. In the context of a separation, where keeping the peace often feels like the priority, this instinct can come at a real cost. (Reif, Kugler & Brodbeck, 2019; Bowles, Babcock & Lai, 2007)
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Australian research has found that financial literacy plays a meaningful role in wealth outcomes for women going through divorce — and that its positive effect holds significantly over the long term. Women who understand what they are entitled to fare materially better. (West & Mitchell, 2022)
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The longer-term picture is significant: Australian women currently retire with around a third less superannuation than men — a gap shaped by lower average wages, career breaks, and years of part-time work. (Super Members Council of Australia, Mind the Gap, 2025)
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Information and clarity, at the right moment, are not small things. They are often the difference between an outcome you live with, and one you can genuinely build on.
What this platform offers
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Her Best Move Now addresses three specific moments: when considering separation, navigating a financial settlement, and planning for retirement. Each carries the same underlying risk — that pressure to resolve things, or the absence of a clear picture, can lead to decisions that could have been better with more time and information.
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The resources are free, written in plain language, and grounded in Australian law and financial practice. This is a place to slow down, think clearly, and arrive at important conversations feeling genuinely prepared.
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Moving forward doesn’t have to feel rushed. I am here to help explore your options, and make your best move with confidence. ​​
When you're ready for a personal introduction to someone I trust, I'm here.